ULA Group enjoyed being a part of the first CX RoadShow, which travelled throughout Australia to five major cities, bringing customers great new products with unique features and latest technologies in professional entertainment lighting.

The first CX Roadshow ever kicked off in Brisbane on Monday 20th of February 2012. Everybody was a bit nervous with what to expect in this new format of ‘exhibition’, but from when the doors first opened customers came in their numbers, and we knew we had nothing to worry about. The quality of clients who came through the stand to experience our latest products and check the new technologies on the market was excellent, which set up really high expectations for the other cities.

Hitting the road to arrive in Sydney on Wednesday 22nd the same week and again seeing the majority of our clients based in that area, we already proved to ourselves that this concept of the roadshow works very well for us.

Even with limited space and time for set up in each city, the ULA Group stand offered an overview of the latest lighting and visual technology for the professional entertainment market. Roadshow visitors used this opportunity to get their hands on the award winning Robin DLX Spot as well as Robin 1200 LEDWash and other smaller versions of LEDWashes from Robe production.

The VuePix LED screen in the centre of the booth received a great deal of attention from customers across different markets. New LED Moving Heads from Litecraft completed the comprehensive product range that ULA offers. Both Avolites and ChamSys consoles, which were used to program and control all lighting gear on the booth, received very good feedback from the customers.

Moving on to Melbourne and then to Adelaide for the following week, all the team enjoyed the opportunity to meet the customers in each city again with a genuine interest in the new products. Finishing the roadshow in Perth the week after, the team was very excited about the new opportunities and leads for the market. The roadshow had very positive feedback from our customers and confirmed once again that we have the right products at the right time for the current market demands.

Managing Director Cuono Biviano comments: “This ‘boutique style’ directly marketed roadshow has proven to be very successful for us. With limited space and time it gave our clients a great opportunity to come and check out current new products and technologies from market leaders. We managed to spend quality time with our customers and received great feedback from them, which ensured us about our quality of service.”

For more information call 1300 ULAGROUP: 1300 852 476